Purchase Decision Journeys That Now Start in AI Interfaces
Brands must now compete for visibility inside AI tools, not just search results.
Caelan Whitford
Caelan Whitford
4 stories
Click Behavior on Google Pages With AI Overviews Present
Informational queries lose the most clicks when AI Overviews appear.
Caelan Whitford
Zero-Click Search Rates by Industry Vertical
Zero-click rates vary dramatically by device, surface, and industry vertical.
Caelan Whitford
Author Schema Markup and Whether AI Engines Actually Cite Named Experts
AI engines match author names to verifiable credentials and external profiles, not prose bylines.
Caelan Whitford