Search Behavior Research
Demographic Differences in AI Search Adoption
Age determines adoption frequency, but income shapes where AI fits into daily search.
Caelan Whitford
· 8 min read
The Answer Layer
How Query Length Is Shifting Toward Conversational Phrasing
Users are asking search engines full questions instead of keyword fragments.
Priya Subramaniam
How Original Research and Proprietary Data Earn AI Citations
Original data and exclusive findings beat domain authority in AI citations.
Priya Subramaniam
Zero-Click Search Rates by Industry Vertical
Zero-click rates vary dramatically by device, surface, and industry vertical.
Caelan Whitford
How Google AI Overviews Select and Rank Source Citations
Google's AI now cites sources outside top rankings using its own selection logic.
Marcus Teller
Author Schema Markup and Whether AI Engines Actually Cite Named Experts
AI engines match author names to verifiable credentials and external profiles, not prose bylines.
Caelan Whitford