Purchase Decision Journeys That Now Start in AI Interfaces
Brands must now compete for visibility inside AI tools, not just search results.
Caelan Whitford
Section
Search Behavior Research
5 stories in Search Behavior Research.
Information Trust Signals Users Apply to AI-Generated Answers
Users trust AI answers based on surface cues they rarely verify.
Priya Subramaniam
Click Behavior on Google Pages With AI Overviews Present
Informational queries lose the most clicks when AI Overviews appear.
Caelan Whitford
How Query Length Is Shifting Toward Conversational Phrasing
Users are asking search engines full questions instead of keyword fragments.
Priya Subramaniam
Zero-Click Search Rates by Industry Vertical
Zero-click rates vary dramatically by device, surface, and industry vertical.
Caelan Whitford